Insights
Let's talk football.
Straight talk on transfers, careers and the business of sport - written to be useful, not to sell. Articles and short notes.
22 May 2026
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Should you get an agent - or be your child's agent?
Where a parent's role ends and an agent's begins - and how to tell the difference.
11 April 2026
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Social media for athletes - your brand in your own hands
Why your profile is an asset, and how to own it instead of renting it out.
10 April 2026
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Changing clubs - and why it matters
The move is rarely only about the money. What actually decides the right next step.
27 February 2026
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Why the biggest sponsorship deals are not always the best
Fit beats figure. How to read a partnership past the headline number.
13 January 2026
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Setting demands on your coaching team - and why it makes you better
Asking for more is not a complaint. It is how standards get built.